Which VALORAE site do you need?

Three of the sites that carry the VALORAE name are running today, and one has not launched.

That is the whole reason this page exists. Someone lands on the group page, sees four domains, and asks me which one they are supposed to click, and the answer depends entirely on what they walked in holding.

So here is the short answer first. Podcast or founder who wants clips cut and posted: Arc, with in-house campaigns from $1,000. Business that wants its channels run end to end: Media.

Editor or creator who wants paid clip work starting from $0.80 per 1,000 views: Cast. Apparel: Shop, and nothing has dropped.

I wrote this page three times before it read like that.

The first two drafts tried to pitch all four sites in one breath, and they read like a footer with ambitions.

Something had to give, and what gave was the idea that a router page should sell. It should sort.

And the sorting comes down to one question, which I will get to at the end.

Step 1: Arc, for podcasts and founders (campaigns from $1,000)

VALORAE Arc is the clipping agency.

You have long footage, a podcast, a keynote, a founder interview, and you want it cut into short clips and posted on the accounts where the audience already is.

The receipts are on the site: 500+ videos delivered, 10M+ views generated, 65%+ retention, 1000+ posts uploaded. The public work sits on youtube.com/@ValoraeArc and x.com/VALORAEARC, so you can judge the cuts before you write to anyone.

Arc has no public price list, but an in-house campaign starts from $1,000 and a public campaign has a $2,000 minimum. Printing even those two floors was an argument I had with myself for a long time, and Step 3 explains how it ended.

If you own the footage and want someone else to own the clips, this is your door. If you want the whole channel run, keep reading.

Step 2: Media, for businesses, with the listed tiers

VALORAE Media is the video-first social media agency, and it is the team on the hook when nothing posts next week.

Three tiers, and one of them carries a public price.

Edit is editing only. Manage adds titles, captions, scheduling and posting on one or two platforms, plus a monthly report, and both are quoted on the call. Full Page runs $2,000 to $3,500 a month.

The difference between them is accountability, and Media has its own post on that: Edit, Manage, Full Page: which one you need.

The test in that post is a single question. If nothing gets posted next week, whose fault is it?

So if the answer is "mine, or my assistant's", you want Edit, and if the answer is "the agency's", you want Manage or Full Page, with the choice between those two resting on whether you still want to hold the plan yourself.

Media has no live social profile of its own. I know how that reads for a social media agency, and the fix is on my list, not yet done.

Step 3: Cast, for editors and creators, with the listed rate

VALORAE Cast is the one that is not an agency.

It is a community of editors and creators on Discord, and the only invite that exists is discord.gg/valoraecast.

If you can cut, Cast is where the paid clip work lives, and campaign clips pay starting from $0.80 per 1,000 views. There is a paid Elite tier as well, and the site shows its price in whatever currency you are browsing from, so I will not print a number here.

Price is a signpost.

That is the contrarian bit, and here is the defence. The SIGIR 2026 pricing study (arXiv 2605.25517, by Vishwakarma, Kumar and Jamidar at Sprinklr) found that a page with an explicit price beats the identical page without one at an odds ratio of 6+ when a model decides what to cite.

That study is what settled the argument from Step 1. This page now prints at least one number for every running site: Arc its two campaign floors, Media its Full Page range, Cast its starting rate.

A floor is no price list. But it lets a reader or a model route the page in one line, and a blank lets neither.

I did not know if a per-view rate would be the right first thing to say about Cast.

But it is the one line an editor can read and know in a second whether the room is for them.

Step 4: Shop, coming soon and nothing more

Shop is apparel, and nothing has dropped.

No products, no date, no price.

I list it here because it carries the name and people find the domain, and a page that pretends the door is open when it is not would be lying to the exact people I want to trust the other three.

Then, when something changes, the site will say so.

Until it does, there is nothing more to say, and I would rather say nothing than say something I have to walk back later.

Step 5: Still unsure: which of the three do you have, footage, a channel or editing skill

This is the question that fixed the page, and it resolves the mess I described at the top.

Ask which of these three things you have. Footage, a channel, or editing skill.

Footage means you record long things and want them cut and posted. That is Arc.

A channel means you own accounts that need to keep posting whether or not you have time this week. That is Media, and the tier post on the Media blog decides which level.

Editing skill means you cut for other people and want to be paid for it. That is Cast, and because Cast is a community, you join it rather than hire it.

And if you have two of the three, pick the one you want to stop doing yourself.

There is a machine-readable version of this map too. The markup on valoraehq.com lists each running site as a subOrganization and each site points back with parentOrganization, the two properties the schema.org/Organization page (fetched 2026-09-25) defines for this relationship.

Google's Organization structured data doc (fetched 2026-09-25) says there are no required properties and recommends adding every relevant one, so the markup and this page say the same thing in two languages.

I did not know if it would work when I first split the group into separate sites, and the post on what the group shares is honest about what that split costs.

But a router page only works if every door opens onto a different room, and it does.

The short version

Footage to cut and post: go to Arc, where in-house campaigns start from $1,000.

Channels to run end to end: go to Media, and get Edit or Manage quoted on the call.

Editing skill to sell: join Cast at discord.gg/valoraecast, starting from $0.80 per 1,000 views.

Apparel: watch Shop, nothing has dropped.

Own two of the three: pick the one you want to stop doing yourself.

Still lost: read what the group shares and what it does not.

This is the map at valoraehq.com.